It’s all about reaching digital readiness

23/11/2016 11:30 am - 12:00 pm

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Vasiliki Mavrokefalou – Digital Ecosystems

The battle for a hotel’s market share with leisure consumers is won or lost online. The biggest challenge in a highly competitive environment is how to reach digital readiness. The most technologically advanced tools, the most efficient processes, the right strategy are essential. Nevertheless, the foundation of success is the use of a data-driven approach that will lead to laser focused marketing activities, meaningful marketing messages and digital content.