“The hotel industry is currently in a period of change, with demand for more advanced technology and information in regards to managing revenue and knowing the target market drastically increasing. Due to growing competition, it has become increasingly more relevant and yet more difficult for hoteliers to know their market and navigate through the jungle of information given to them.
To successfully manage revenue, one should begin by optimizing the revenue strategy by learning to segment the market through competitive intelligence. Thus, a hotel can observe its greatest competitors.
Why exactly is market segmentation crucial for any good analysis of the hotel market?
Find out at our presentation and learn to increase your profits and grow as a business.”